The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England
نویسندگان
چکیده
منابع مشابه
A survey of flexibility training protocols and hamstring strains in professional football clubs in England.
OBJECTIVES To investigate the relation between current flexibility training protocols, including stretching, and hamstring strain rates (HSRs) in English professional football clubs. METHOD Questionnaire based data on flexibility training methods and HSRs were collected from 30 English professional football clubs in the four divisions during the 1998/99 season. Data were coded and analysed us...
متن کاملInteractive integrated marketing communication: combining the power of IMC, the new media and database marketing
The interactivity of the new electronic media requires that a database-driven segmentation approach to communication strategy be employed to take advantage of its uniqueness. To accomplish this, firms must develop ways of collecting information at the individual level by traditional and/or electronic means, and of using that data to create informationintensive customer communication strategies....
متن کاملThe Role of Sport Marketing Mix in Generating Revenue for Iranian Football Clubs
Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...
متن کاملIntegrated online marketing communication: implementation and management
Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marke...
متن کاملObesity in men: are professional football clubs onside?
1190 www.thelancet.com Vol 383 April 5, 2014 Obesity is a major public health issue with substantial direct and indirect health-care costs. The global prevalence of obesity has doubled in the past 30 years, from 4·8% to 9·8% in men and from 7·9% to 13·8% in women. Although rates of obesity in men are increasing, men are less likely to consider themselves overweight or to volunteer for weight lo...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Strategic Marketing
سال: 2019
ISSN: 0965-254X,1466-4488
DOI: 10.1080/0965254x.2019.1593225